Today over half of emails are opened on mobile devices, and over half of Google searches are on mobile, so that means that 100% of companies need to be thinking mobile first.

This isn’t just true for young people and consumers, it is also true for B2B. Close to half of the people who read my marketing tip emails do so on a mobile device. Continue reading

Digital marketing is eating the world. We’ve passed peak TV, and mobile and desktop ads are now over 30% of global advertising spend.

That means, though, that close to 70% of advertising dollars are still spent on traditional media.

The most important question still is: Where is your audience? Continue reading

Marketing is not an island. Truly valuable (to their companies) marketers aren’t focused on marketing metrics such as increased web traffic, low cost per clicks and social shares, they’re focused on contributing to the company’s revenue growth and profitability. And to do that they need to work closely with sales. Continue reading

When trying to improve the search ranking of your website pages keep in mind that Google looks at two major types of influences: off-page and on-page factors. While it’s easier and faster to change on-page factors by posting great content, adding appropriate tags, etc., the off-page factors are more powerful. Continue reading

Many people equate marketing with advertising and promotion. But marketing’s most important role is in understanding the customer and their needs, desires and motivations and working with others in the company to help create the products and services that they’ll pay for. As Seth Godin says, “Don’t find customers for your products, find products for your customers.”
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