This would seem like common sense, but common sense is not always so common:
Don’t advertise so much that you’re annoying your customers. Continue reading
I recently interviewed Care.com CTO Dave Krupinski about how they developed a marketing attribution model and the value that it’s had for their company. Continue reading
For a dozen years I ran my own agency, Magic Hour Communications, which I owned and was president and chief bottle washer at. Continue reading
Over the years academics and analysts have attempted to show the value of brands (their ‘brand equity’) in terms both theoretical and monetary. Continue reading
Yesterday was certainly a sad day for Boston. Continue reading
Often when I’m talking to a potential new client they’ll ask about industry benchmarks (“Our CTR is two percent, how does that compare to others?” or “Our CPA is $50, how does that stack up to X competitor?”). Continue reading
This post was originally published on the ISITE Design CMS Myth blog. Continue reading
“Customers don’t know what they want until we’ve shown them.” – Steve Jobs
According to Forrester, we’re now in the Age of the Customer (having, over the past century, previously gone through the Ages of Manufacturing, Distribution and Information). Customers now have far more choice, and far more power, than ever before. Continue reading
Like anyone, I get spam in my email inbox, but lately the spam filters and have become pretty good at hiding almost all of that from me.
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Last summer I decided I wanted to move to a different company and the way that I used LinkedIn to quickly get a new job illustrates how different job hunting is today from just a few years ago. Continue reading