This is the Introduction to the revenue + associates eBook, “Modern Sales and Marketing Best Practices: Conversations with 10 Leaders” which you can download. The Introduction is by revenue + associates president Louis Gudema
If you want to know how to increase the revenue of your company, you’ve come to the right eBook. These 10 people are experts in sales and marketing and have helped rapidly grow many companies.
A value proposition is a valuable way for a company to explain to itself and the world what it does. As an internal instrument the company can use its value proposition as its North Star, always guiding its actions. For the world the value proposition is central to the company’s brand: the promise that it is making to them. Continue reading
Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG Connect Marketer blog. Continue reading
Question to W.C. Fields during a poker game, “Is this a game of chance?” Response from Fields, “Not the way that I play it.”
Imagine for a moment how history would have been different if… Continue reading
Today’s B2B business environment provides new and increasingly demanding revenue generation challenges, including rapid changes to our buyer’s journeys, an overwhelming proliferation of sales and marketing technologies, and the need for people in sales and marketing to have radically different skills than just a few years ago.
A shorter, edited version of this interview appears on the IDG Connect Marketers blog.
Continue reading
This interview also appeared on the IDG Connect Marketer blog. Continue reading
What’s in a name? That which we call a rose
By any other name would smell as sweet
– Shakespeare’s Juliet Continue reading
“There are three kinds of lies: lies, damned lies, and statistics.” – Disraeli, as quoted by Mark Twain Continue reading
