Many people equate marketing with advertising and promotion. But marketing’s most important role is in understanding the customer and their needs, desires and motivations and working with others in the company to help create the products and services that they’ll pay for. As Seth Godin says, “Don’t find customers for your products, find products for your customers.”
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This may seem obvious, but it’s not obvious to everyone who starts a business: building your business begins with understanding your customer and then producing a product or service that customers are willing to pay enough for that you can be competitive and make a profit. Continue reading
If you want to know how to increase the revenue of your company, download this free ebook from the revenueassociates.biz website. These 10 people are experts in sales and marketing and have helped rapidly grow such companies as HubSpot, Eloqua, MarketingProfs, and many others.
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This is the Introduction to the revenue + associates eBook, “Modern Sales and Marketing Best Practices: Conversations with 10 Leaders” which you can download. The Introduction is by revenue + associates president Louis Gudema
If you want to know how to increase the revenue of your company, you’ve come to the right eBook. These 10 people are experts in sales and marketing and have helped rapidly grow many companies.
A value proposition is a valuable way for a company to explain to itself and the world what it does. As an internal instrument the company can use its value proposition as its North Star, always guiding its actions. For the world the value proposition is central to the company’s brand: the promise that it is making to them. Continue reading
Conversion optimization is one of the most important elements of an effective revenue generation program. Continue reading
Mike Volpe, is the Chief Marketing Officer of HubSpot, a leading marketing technololgy company. He joined the company as its fifth employee in 2006 and helped grow it in 8 years to over 10,000 customers. He and his team produce over 50,000 leads per month. A shorter version of this interview appears on the IDG Connect Marketer blog. Continue reading
Question to W.C. Fields during a poker game, “Is this a game of chance?” Response from Fields, “Not the way that I play it.”
Imagine for a moment how history would have been different if… Continue reading
Today’s B2B business environment provides new and increasingly demanding revenue generation challenges, including rapid changes to our buyer’s journeys, an overwhelming proliferation of sales and marketing technologies, and the need for people in sales and marketing to have radically different skills than just a few years ago.
A shorter, edited version of this interview appears on the IDG Connect Marketers blog.
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