This is from chapter 26 of Louis Gudema’s Bullseye Marketing book, which is available on Amazon.
“Genius is 1% inspiration and 99% perspiration.” – Thomas Edison
It’s one thing to create a marketing strategy based on an understanding of your customer personas and touchpoints, an informed media mix, and constant optimization based on feedback and data. It’s another thing entirely to execute on that.
Many marketing teams start off with the best of intentions but get distracted along the way by shiny objects, competitor efforts — or a simple lack of discipline.
It’s easy to be creative and have new ideas, especially when we see so much inspiring creative around us every day. It’s much harder to do the day-in-day-out work to stay focused and make a marketing program successful.
When marketing programs fail, most often it is due to a lack of consistent, day-to-day execution.
So do your homework, plan, be creative, and then stick to it.
Execute.
