Storytelling is one of the best ways to create a bond with people, and content marketers should use it and other creative techniques to make their materials stand out. Read the full post on the Econsultancy blog. Continue reading
It takes a village to make a great movie. The writer, director, producer, actors, cinematographer, editor, composer and many other people need to be at the top of their game for it all to come together. Continue reading
I recently interviewed Care.com CTO Dave Krupinski about how they developed a marketing attribution model and the value that it’s had for their company. Continue reading
In 2013, almost a decade after the founding of Facebook and seven years after the founding of Twitter, companies that aren’t listening to and participating in the social conversation do so at their own peril.
You can read the full post on the Econsultancy blog.
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Who’s ready for some sales football? Continue reading
For a dozen years I ran my own agency, Magic Hour Communications, which I owned and was president and chief bottle washer at. Continue reading
I recently interviewed Jamie Scheu, Vice President, Associate Director of Content at Hill Holliday about content marketing.
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Publishers with quality content are undermining their brands and providing their visitors with a poor experience by attempting to maximize revenue through paid links to poorly targeted, often low-quality third-party content. Continue reading
Yesterday was certainly a sad day for Boston. Continue reading