Twitter gives you many options to target your ads including remarketing to your website visitors and targeting based on interest, geography and behavior.
The most specific way to target, though, and to target members of a Twitter List that you created. This can also be an excellent part of your influencer marketing. You can easily create a List by uploading email addresses or other identifying information, or adding Twitter accounts one by one.
Advertising to a list of industry influencers can be a good way to raise awareness of your company and its offerings with them. And then they’re likely to be far more receptive when you reach out to them because, hmm, your name does sound familiar…
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