| ABM | Account Based Marketing |
| ACV | Annual Contract Value |
| AOV | Average Order Value |
| API | Application Programming Interaface |
| ARR | Annual Recurring Revenue |
| B2B | Business to Business |
| B2C | Business to Consumer |
| CAC | Customer Acquisition Cost |
| CEO | Chief Executive Officer |
| CFO | Chief Financial Officer |
| CMO | Chief Marketing Officer |
| CMS | Content Management System |
| CPC | Cost Per Click |
| CPL | Cost Per Lead |
| CPM | Cost per thousand |
| CRM | Customer Relationship Management (software) |
| CRO | Conversion Rate Optimization |
| CRO | Chief Revenue Officer |
| CTR | Click Through Rate |
| DAM | Digital Asset Management |
| DMP | Data Management Platform |
| DSP | Demand Side Platform |
| EMS | Event Management Software |
| ICP | Ideal Customer Profile |
| KPI | Key Performance Indicator |
| LTV | Lifetime Value |
| MAP | Marketing Automation Platform |
| MCM | Marketing Campaign Management |
| MQL | Marketing Qualified Lead |
| MRR | Monthly Recurring Revenue |
| PPA | Pay Per Acquisition |
| PPC | Pay Per Click |
| ROI | Return on Investment |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SMM | Social Media Marketing |
| SQL | Sales Qualified Lead |
| URL | Uniform Resource Locator |
| VOC | Voice of Customer |
| YOY | Year Over Year |
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