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Trello is an easy to use, intuitive tool for managing marketing team tasks, especially if you’re using the agile methodology.

In Trello you create a list for each sprint, or whatever time period you use to manage projects. Then you create a card for each task, and can assign people and make notes on each card. Continue reading →

We’ve all experienced predictive analytics: it’s the data science used to make personalized product recommendations for you on Amazon, Netflix and other sites. And predictive analytics is way ahead of lead scoring in helping companies close new business.
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“Never criticize. Never complain.” – Dale Carnegie

Dale Carnegie’s 80-year-old advice still has merit when it comes to marketing.

It doesn’t take much time on social media to realize that positive, upbeat, inspirational and problem solving posts get the most shares and likes. “How to do X…” marketing posts are very popular. Continue reading →

Twitter gives you many options to target your ads including remarketing to your website visitors and targeting based on interest, geography and behavior.

The most specific way to target, though, and to target members of a Twitter List that you created. This can also be an excellent part of your influencer marketing. You can easily create a List by uploading email addresses or other identifying information, or adding Twitter accounts one by one. Continue reading →

When you start advertising with Google AdWords you’ll probably have pretty broad keyword targeting. What you’ll find is that many people who are seeing your ads – and costing you Benjamins by sometimes clicking on them – are actually looking for things unrelated to your products and services. By systematically weeding out these inappropriate searches you can keep improving on your targeting and ROI. Continue reading →