A few years ago I attended one of those multi-city marketing tours that software companies do – this one was by Eloqua, a major marketing automation company. Held in a hotel downtown it was a full-day event with probably 150-200 people attending. Continue reading
The Internet is full of bots, which means that not only may the traffic to your website be inflated but so too your social media following.
Twitteraudit.com is a site that quickly analyzes a sample of an account’s followers to estimate how many are fake. For Trump and Clinton, TwitterAudit estimates that about 40% of their followers are unreal. But fake follower accounts are so prevalent on Twitter that TwitterAudit gives 40% a green thumbs up! Continue reading
Many companies have a President’s Club to honor their top sales people. Sales reps who meet, or exceed, quota and other goals such as new business, year-over-year growth, or territory growth get a handshake from the President, CEO or chairman, and rewards can include cash bonuses, trips, and even cars, as well as the public recognition. Multiple President’s Club winners may reap even greater rewards. Continue reading
You can use three types of marketing data to enhance your customer and prospect targeting:
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- First party data is your data. It includes previous customer buying history, how a person interacts with your website and emails (what Eloqua calls their digital body language), their attendance on webinars or physical events, and so on. First party data rules, and it’s inexpensive for you to gather and use.
Instagram is one of the largest social networks, with a quarter of the entire adult population using it. In terms of demographics use is somewhat heavier among women (which is true for most social media), and much heavier by Blacks (47% of Black Internet users are on Instagram) and Hispanics (38%) than Whites (21%). Continue reading
Can people tell what your company does in just a few seconds after getting to your website? And why they should care? It’s important that they can.
The home pages of many websites suffer from diffuse messaging. This is often the result of internal political struggles over that most valuable of Internet real estate. Continue reading
While we are being flooded with a tsunami of data, and increasingly rely upon it to make crucial marketing decisions, at the same time we need to understand that the data that we get from many online sources are not absolutely reliable, although they probably are relatively reliable. I’ll explain the difference shortly. Continue reading
Key marketing TLAs (Three-Letter Acronyms)
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| ABM | Account Based Marketing |
| ACV | Annual Contract Value |
| AOV | Average Order Value |
| API | Application Programming Interaface |
| ARR | Annual Recurring Revenue |
| B2B | Business to Business |
| B2C | Business to Consumer |
| CAC | Customer Acquisition Cost |
| CEO | Chief Executive Officer |
| CFO | Chief Financial Officer |
| CMO | Chief Marketing Officer |
| CMS | Content Management System |
| CPC | Cost Per Click |
| CPL | Cost Per Lead |
| CPM | Cost per thousand |
| CRM | Customer Relationship Management (software) |
| CRO | Conversion Rate Optimization |
| CRO | Chief Revenue Officer |
| CTR | Click Through Rate |
| DAM | Digital Asset Management |
| DMP | Data Management Platform |
| DSP | Demand Side Platform |
| EMS | Event Management Software |
| ICP | Ideal Customer Profile |
| KPI | Key Performance Indicator |
| LTV | Lifetime Value |
| MAP | Marketing Automation Platform |
| MCM | Marketing Campaign Management |
| MQL | Marketing Qualified Lead |
| MRR | Monthly Recurring Revenue |
| PPA | Pay Per Acquisition |
| PPC | Pay Per Click |
| ROI | Return on Investment |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SMM | Social Media Marketing |
| SQL | Sales Qualified Lead |
| URL | Uniform Resource Locator |
| VOC | Voice of Customer |
| YOY | Year Over Year |
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Trello is an easy to use, intuitive tool for managing marketing team tasks, especially if you’re using the agile methodology.
In Trello you create a list for each sprint, or whatever time period you use to manage projects. Then you create a card for each task, and can assign people and make notes on each card. Continue reading