We’ve all experienced predictive analytics: it’s the data science used to make personalized product recommendations for you on Amazon, Netflix and other sites. And predictive analytics is way ahead of lead scoring in helping companies close new business.
Continue reading
“Never criticize. Never complain.” – Dale Carnegie
Dale Carnegie’s 80-year-old advice still has merit when it comes to marketing.
It doesn’t take much time on social media to realize that positive, upbeat, inspirational and problem solving posts get the most shares and likes. “How to do X…” marketing posts are very popular. Continue reading
The majority of marketers who adopt the agile methodology report that their teams are more productive, get campaigns to market faster, and improve their business results. Employees also often report significant satisfaction with the agile method. A key organizational principle of agile marketing is the sprint. Continue reading
GE has been around for 130 years. It has 300,000 employees, ranks 11th on the Fortune 500 with $140 billion in annual revenue, and its brand is considered the 10th most valuable in the world.
Twitter gives you many options to target your ads including remarketing to your website visitors and targeting based on interest, geography and behavior.
The most specific way to target, though, and to target members of a Twitter List that you created. This can also be an excellent part of your influencer marketing. You can easily create a List by uploading email addresses or other identifying information, or adding Twitter accounts one by one. Continue reading
When you start advertising with Google AdWords you’ll probably have pretty broad keyword targeting. What you’ll find is that many people who are seeing your ads – and costing you Benjamins by sometimes clicking on them – are actually looking for things unrelated to your products and services. By systematically weeding out these inappropriate searches you can keep improving on your targeting and ROI. Continue reading
Around Christmas it’s not uncommon for companies to send consumers small product samples in the mail. And if you’ve ever owned a small business you’ve probably gotten sample company pens from promo companies. Done more creatively dimensional direct mail is a good way to get the attention of a prospect who has otherwise been ignoring your other marketing. Continue reading
Many marketing teams are adopting the agile methodology as a way to manage their many efforts in today’s rapidly changing marketing world. And many of them report a significant increase in productivity and throughput as a result.
A central component of the agile methodology, for marketing or software, is the daily morning standup meeting. This is a 15-minute standing meeting at the beginning of the day in which each member of the team describes: Continue reading
Sometimes it’s hard to do justice to a major marketing approach in a single blog post. Bear with me; I’m going to try.
Account-based marketing (ABM) is kind of hot these days, although it’s not necessary new. In the past it’s sometimes been called key account marketing, or something similar. You can use it to close and grow specific larger accounts. Continue reading
A few weeks ago a senior executive of Facebook predicted that it would be all video in five years with no text or photos. That seems highly unlikely to me, but it does reflect the rapidly growing importance of video for storytelling and engaging with audiences. There’s a good reason why brands will pay so much for TV ads. Continue reading